Future-Proof
Your Brand
We all know Brand is important so why is it so hard to get everyone on board? It’s because your Brand has become a bottleneck that’s preventing your team from doing their best work. You need a system.
We build Brand systems that scale—the strategy, the design system, and the tech stack. No more figuring it out on your own, we deliver the full package.
Past & Present Clients
What is a brand system?
What Is A Brand System?
What Is A Brand System?
A brand system is an interconnected°, modular* set of tools^ that set your brand up for scale and help you go-to-market quickly.
° if it’s not connected then it’s not a system but a bunch of random pieces, we’re building something that snaps together to grow bigger (Oh Snap! You get the name now?)
* the goal of this system is that it continues to evolve so that you can easily refresh or append additional subbrands, templates, tools, or processes as you grow
^ our tool selection is opinionated and while we’re happy to have conversations about the software you currently have in place, we chose our stack intentionally because it’s best in class.
The Strategy
The Strategy is all about understanding and defining your Brand System. Think of it as the “why” behind your brand and the foundation for everything else.
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In order to fully understand the nuance and audience behind your brand we’ll need to dig in and get to know what’s going on.
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The foundation for every part of your brand. We’ll develop everything from your unique brand story through to your voice, tone, and messaging all the way into your visual identity.
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New brands are a beautiful thing, but not if they’re out of reach from your team. We’ll create a detailed plan and support communication for rolling out the new brand, tooling and enablement materials.
The Systems
The System takes the strategy and brings it to life through design. This is the “what” aka what we’re going to bring to life for you and what your customers are going to love.
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We will create a unique visual identity to match your brand that will include logo treatments, color systems, and typography along with shape language, photography, and other assets that will bring your brand to life.
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A cohesive website experience is everything. We’ll systematize your entire website to make iteration, experimentation, and future updates a snap.
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The best part of this exercise is watching your brand scale effortlessly across teams, channels, and languages. We’ll build out the templates and asset libraries your team needs to scale.
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Interaction, motion, video, our system cover it all because your brand can’t just look good, it’s gotta have good dance moves too.
The Stack
The Stack brings the system to life through technology, integrations, and processes. This is the “how”. In terms of OhSnap! this is how we make sure your brand is ready for scale.
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Technology is how we make your brand accessible and this is your toolkit for scale. We work with Canva, Figma, Capsule, CMS, Air, and Google Slides.
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We’ll build the AI, brand GPTs and prompting queues to push brand innovation and ensure consistency in your team’s work. Automations driven by Zapier.
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When you have the right tools combined with the right process you can accomplish anything. We’ll set you up with everything you need to get everyone hyped, launch, and evolve.
We Know What Good Looks Like
And It’s Seamless
The best brands look good, are usable, and scale with you as you grow. They’re built on a foundation of strong strategy, great design, and technology that enables your team to do their best work without needing to go through kickoffs, gatekeepers, or endless rounds of approvals.
Good means fast. It also means with quality. And yeah, you can have both. We've built systems for huge multi-billion dollar brands like HubSpot and up-and-coming ones across B2B, B2C, SaaS, and ecomm.
Meet the Crew
Jenn Proud | Co-Founder
With a passion for design and a talent for solving complex problems, Jenn Proud co-founded Oh Snap! to help brands overcome the pain felt by scaling fast.
As former Global Head of Design at HubSpot, Jenn led the company’s global brand refresh, launched its first ever design system, and transformed the user experience across all digital platforms. She also developed systemized solutions that empowered teams company-wide to scale effortlessly.
At Oh Snap!, Jenn partners with brands to deliver bold identities, intuitive design systems, and impactful digital experiences that grow with their business. Jenn’s career has taken her from coast to coast and now back home to Chicago.
Dmitry Shamis | Co-Founder
As co-founder of Oh Snap! Dmitry helps B2B tech companies get out of the busy work and create space for their big swings.
Dmitry brings businesses into the future. Using an engineering mindset, he helps them implement AI solutions, develop and automate processes, and modernize their tech stacks. He's also one of the pioneers of self-service brand and creative systems that enable Marketers to work quickly and free up Creatives to be creative.
Before going out on his own, Dmitry led Brand and Creative at companies like HubSpot and SevenRooms. An NYC native, he currently lives in Chicago with his wife, and three kids.
Let’s Work Together
Tech companies at an inflection point of growth.
Series B or C and above, B2B tech companies, that have a desire to take big strides.
Brands that know they need to bring in creative experts.
Leaders excited to invest in enablement.
Teams that are ready to GSD and need help doing it.
We’d like to collab with you – but first… who is a good fit?
Our Fan Club
“The world's best brands don't just look nice, they're accessible, scalable, and built for a global audience. The team at OhSnap! understands this deeply and builds systems that are easy for teams to leverage and deliver strong business results.”
Nataly Kelly, CMO
“Working with Dmitry and Jenn was a game-changer for HubSpot’s brand evolution. Their deep knowledge of brand strategy and design systems not only helped refine the brand’s identity but also equipped the team with the tools and technology to bring it to life across all touchpoints. Their collaborative approach made the entire process enjoyable, and they were always proactive in helping the team navigate complex decisions.”
Brad Minor,
CMO
“The OhSnap! team were a key part of the team that elevated the HubSpot brand. Their influence was felt throughout the whole org. Thanks to their strategy, and their thoughtful approach to every part of the brand building process, I was able to extend the HubSpot brand in Asia.”
