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      <image:title>Thoughts On... - The brand lifecycle: how to scale without disappearing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts On... - The brand lifecycle: how to scale without disappearing - Make it stand out</image:title>
      <image:caption>The brand lifecycle happens at almost every growing company. It starts with your core brand, then you move into sub-brands, then into multi brand, only to come back to a new core.</image:caption>
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      <image:title>Thoughts On... - The brand lifecycle: how to scale without disappearing - Make it stand out</image:title>
      <image:caption>Sinch has acquired over 22 brands since 2016</image:caption>
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      <image:title>Thoughts On... - The brand lifecycle: how to scale without disappearing - Make it stand out</image:title>
      <image:caption>Then each individual sub-brand was able to be built with it’s own palette and personality while maintaining it’s connection to the parent brand</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts On... - The PDF Problem: Thoughts on why most rebrands fail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-05-28</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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